You need to define who you are and what you offer. Attract your unique tribe and then interact with them. Discover ways to amplify your message and expand the tribe. Create platforms to deliver that message. And then monetize your practice, so you are able to sustain progress and create a lasting effect.
It’s not enough to write a great book. People need to read it.
It’s not enough to craft a moving speech. People need to hear it.
It’s not enough to change the game. (Or the planet.) People have to want to become a part of what you’re doing.
And in today’s world, there may be no better person on earth to teach you how to bring your message to the masses, than Randy Gage. He rose from modest beginnings to become a worldwide agent of change. Yes, he has sold millions of books and other learning resources, and is one of the most in-demand speakers, coaches and consultants on the planet. Yes, he’s built a successful worldwide brand and a multi-million-dollar practice. But most importantly…
Imagine waking up to an email from your publisher, advising you that your latest book has debuted on the New York Times, Wall Street Journal, Publishers Weekly and USA Today bestseller lists. Knowing that what you have written is going to make an impact.
Imagine being regarded as the definitive expert in your field. The author of the seminal book in the space, consulting to the benchmark companies in your industry, helping them get even better.
Imagine jetting off to Hawaii, or Tahiti, or Fiji, to conduct a Retreat for your high-level coaching clients. Enjoying the prosperity you’ve worked so hard for, yet still making a difference for your tribe.
Or imagine staying home, but streaming a video seminar, reaching out to thousands of people around the world.
Imagine building a practice so that even when you’re relaxing and spending quality time with your loved ones, your website is raking in orders 24/7 from around the globe, getting your work out to the people who need it.
Imagine that this is not imagination, but it is your actual career. Because what I’ve described above is Randy’s career. And it can become yours, if you desire it.
How to Attract Your Tribe…
You’ll discover how to position your work in the best possible way, to attract the people who will benefit the most from it. You’ll see how to create true buy-in, where people become card-carrying members of your tribe, eagerly promoting you and your work. Most importantly, how to do this with integrity; devoid of pretense, manipulation, or deceit.
Defining Your Expertise and IP…
And you don’t become a thought leader by adding the title to your website or simply declaring it. You have to earn the title by the work you do. Thought leaders create controversy, shake up beliefs, change thinking, and power debate. They make people grind their molars. Sometimes they are bold and brash; sometimes they are quiet and compelling. But the one thing they all do, is make you think in ways you’ve never thought before.
In this fascinating session, Randy will share how you position and brand yourself as the definitive expert, and then become the thought leader in your space. He’ll include practical application – to show you the specific behaviors thought leaders practice, and his exact criteria that determines whether or not you make the cut.
Next, Randy will explain the importance of, and the process for creating Intellectual Property (IP). To really make a difference, you have to write the book no one else in the world could write. Or present the speech no one else in the world can give. Or create something no one else has ever offered before. IP is what transforms you from a commodity competing with everyone else, to a sought-after sage. You don’t have to chase after business, it chases you.
RANDY GAGE ON BECOMING A THOUGHT LEADER AND CREATING IP…
And you can’t simply be a contrarian. Because if you’re automatically a contrarian, you’re in the easiest group to manipulate, and likeliest to draw bad conclusions.
If you really want to make a difference and influence others, one of the first things you have to do is teach people how to think. Actually think.
We have an entire education system from kindergarten through masters programs that teaches people what to think. To memorize facts that any eight-year-old can access on their smartphone. But they aren’t taught how to think. As a thought leader you have to make people think, and make them think about things in a way they have never thought about them before.
The other important element is challenging people. I believe the biggest mistake many wannabe thought leaders make is trying to be popular. They tell people what they want to hear. And no coach or leader helps people by doing that.
Humans have an astonishing capacity for denial and self-delusion. One of the best gifts you can provide them is to not buy into their bullshit. Don’t pander to people. Cause them to think differently, think bigger and better.
Likewise, if you really want to become a thought leader, you need to have IP. There are too many “experts” who are simply giving book reports on hot-trendy topics. Your followers have already read those books anyway. They want to know what you think.
The world doesn’t need the female Tony Robbins, Peruvian Brian Tracy, or the gay Zig Ziglar. (Although you have to admit that last one would be interesting…) They need the unique, authentic, and highest version of YOU.
And you need to have IP…
Okay you teach personality types. There are 20,000 other speakers and consultants offering the same expertise. Simply labeling yours as shapes instead of colors, or animals instead of categories doesn’t bring anything new and revolutionary to the table. (Unless you’re doing it in such a magical, entertaining way like Connie Podesta.)
The world doesn’t need any more people telling the Roger Bannister four-minute-mile story, the starfish story, or rehashing the key points from Good to Great.
The world needs fresh, critical thinkers who help us see things in new and additional ways. You need to offer your 5-step process for _____, the 7 critical elements of ____, or your patented procedure for creating ____. At TRIBAL, I’ll reveal my own process for developing unique IP, and how you monetize it after you do.
Branding and Positioning…
Why you should never list yourself as a speaker, seminar leader, or author
How to create a brand from the ground up, attaching perceptions and emotions to it
How social media blows up everything you thought you knew about branding
Why you should never turn on ad revenues on your YouTube videos
How to position yourself as the definitive expert in your space
Why your logo, tag line, or corporate colors are not your brand
The psychological factors that cause people to view your brand in the way it applies specifically to them
Randy is one of the most effective people on the planet in terms of utilizing social media to monetize his work. He has trended worldwide on platforms like Twitter and Periscope, has more than two million views on his YouTube channel, and a huge footprint on many other social media platforms.
Nobody wants to follow someone who simply broadcasts product pitches and affiliate links. Randy will reveal his exact social media practice (yes, he does his own posts), so you can learn how to engage and add value, building your reach. You’ll find out which platforms are best for you. And how to become a social media superstar – without having to become a tech geek, or spend half your life doing it.
Randy has also appeared on the biggest traditional media platforms in the world. At the Boot Camp he’ll show you how to get the attention of editors, producers, and bookers. Then you’ll learn real-world tips on becoming regularly featured with them. Third party coverage like this is the ultimate positioning, and it gives you credibility that can be achieved no other way.
Another key element we will explore here is the role of STORY. The best branding, position and marketing of any kind is always about telling stories. To really co-create the universe, you must create a story about what you do and how it improves the lives of those it touches.
This is true for every product, service and movement in the world – from dish soap to keynote speeches, automobile tires to bestselling books, consulting services to worldwide movements. It’s all about the story. At TRIBAL, you’ll learn how to craft stories around what you offer.
Developing Products and Services to Offer…
Or ideally, all of the above…
Randy is a proficient and highly successful content developer, having twice built multi-million-dollar information marketing businesses. He has authored more than 75 books, audio albums, video albums, and other information products, which have been licensed internationally, translated into 25 languages, and sold millions of copies.
And it’s not just physical products. Randy has an online learning platform with some of the highest retention in the medium, and numerous eBooks and other digital products. He gets 7-figure consulting contracts and runs hugely successful coaching programs. As you probably know, Randy is one of the most sought-after speakers on the international circuit, and was inducted into the Speakers Hall of Fame.
will include specific segments on:
At this event, we’ll be looking at how you develop “evergreen” products – perennial bestsellers that stand the test of time. Randy has authored 11 books, all of them bestsellers, two of them New York Times and Wall Street Journal bestsellers. One, that wasn’t a NYT bestseller, has sold more than two million copies. More importantly, all his books are still selling today, some in 3rd or 4th editions and some in the the 25th or 30th printing.
At TRIBAL, you’ll discover how to produce brilliant work, which cements your legacy, and really impacts your tribe in a transformational way. Once you cross this barrier, your cash flow stabilizes and you have the freedom and platform to continue to develop and author more magnificent content. It’s a vicious cycle of good…
Stop giving speeches. Start creating experiences.
Stop writing books. Start taking people on adventures.
Stop offering services. Start providing transformations.
If you really want to make an impact, it’s not about churning out products to build cash flow. It’s about developing “must have” resources that make a difference for people. Books, audios, and videos that stand the test of time. Consulting services or coaching programs that create real, tangible and measurable change for the people and organizations that buy them. That’s exactly what you’ll learn how to do at TRIBAL.
Monetizing and Marketing…
You need to create a robust, lucrative and residual cash flow for your practice – to allow you to continue and make a massive impact on the planet.
Randy has had numerous consulting retainer contracts in excess of a million dollars and he routinely conducts speaking programs for $60,000 to $95,000. He sells out opera houses and has spoken to more than two million people live. What he knows about marketing is a lot – and it can help you earn millions of dollars in your business. Really.
A predominant amount of time at TRIBAL will be dedicated to the marketing processes, systems and strategies you need to employ to build your business. Randy will demonstrate some live campaigns, show you case studies, and include numerous Hot Seats on marketing.
- Build your website to facilitate online buying;
- Design landing pages for individual products and service funnels;
- Develop a branded YouTube channel;
- Post on social media in a way that drives traffic which can convert into sales;
- Market speeches, seminars and public events;
- Ink million-dollar-plus retainer consulting contracts;
- Employ direct mail to drive revenue;
- Offer coaching and mentoring programs;
- Conduct live streaming and webcasts to juice up product and service sales;
- Create “magalogs” and speech handouts to sell products; and,
- Write killer, throat-grabbing, crawl-naked-over-broken-glass-to-throw-money-at-you copy!
People in the know regard Randy as one of the best copywriters on earth. And he realizes that every marketing piece you have, will live or die on the strength of the copy writing. So you will go through a mini copywriting college during the Boot Camp.
You’ll also leave with a workbook and lots of samples of actual marketing from Randy. These resources by themselves are priceless.
Same thing with speakers. They say things like, “I just want to be on the platform, doing my thing and have someone else get bookings for me.” Sorry, that dog don’t hunt. If you’re a speaker (or coach, or consultant), YOU are the product and no one in the world will be able to better present what you have to offer than you.
Don’t get me wrong: You shouldn’t be making cold calls, chasing after prospects, or begging for business. And certainly not posting pitches on social media.
But you need to learn how to get your work in the public eye, create real value, build a tribe, and create a steady stream of candidates, looking into your product funnel. Then you need to have websites, landing pages, mobile apps, catalogs, and lots of easy, seamless ways that people who like your work can spend money with you.
If you believe you can simply lock yourself in your study creating content, waiting for the world to discover you, you shouldn’t attend TRIBAL. It’s not for you.
Some examples of these critiques you can expect at TRIBAL are book concepts, website design, social media channels, blogs, speech topics, product titles, and coaching programs. (So if you want to be selected for a Hot Seat, please come prepared with any necessary collateral materials.)
Being selected for a Hot Seat is a powerful learning experience for you. However, you may find you learn more from this segment if you are not selected. It’s just human nature to be defensive. When you’re in the audience watching the critiques of others, you can separate from your defenses and emotions – and more rationally extrapolate how you can apply the strategies discussed in your own situation.
In every single previous program Randy has conducted, the attendees ranked the Hot Seats as the top sessions, for seeing how to implement the teaching into their own business.
But please understand that while Randy is a true mad genius, he has the social skills of an eggplant…
Sometimes he gets so caught up in the excitement of the concept he is creating, he forgets the social niceties and decorum. And he swears like a drunken sailor. So if you don’t have rock-solid self-esteem, or you’re easily offended, please don’t volunteer for one of these!
Road Warrior Strategies
Social Media Savvy
Logistics and Support
When, Where, Etc.…
The dates are March 19th through the 22nd, 2020. The event starts on Thursday, and runs day and night through Sunday. You should schedule to arrive on Wednesday March 18, and depart on Monday, March 23rd. DON’T book flights out on Sunday or you will miss many hours of extremely critical content.
TRIBAL will be held at a beautiful resort in San Diego. It’s one of Randy’s favorite properties with 24-hour room service, great gym, inspirational views and energy is great for brainstorming. We’re finalizing details on the room block now and will send you that information when you register.
Your registration investment will include a continental breakfast, refreshments and lunch each day. One of the most powerful benefits of an event of this magnitude is the networking. The people attending are some of the brightest minds on the planet. We’re setting up the dining areas to facilitate some table masterminds.
Then you’ll be on your own with a two-hour break for dinner each night. That will allow you to get room service and process info, or arrange a private dinner with a few key people that you want to brainstorm with on specific topics.
- You think this computer trend is about to blow over and you don’t need to learn how to utilize technology
- You think social media is only for your grandkids
- You believe your only job is to create amazing content and aren’t responsible or willing to help get it out into the world
- You have brilliance the world hasn’t seen yet
- You have a story no one else can tell
- You have yet more genius to unleash
Making Money and Making a Difference
1. How many lives are you changing?
2. What legacy will you leave behind?
I ask, because at some point (if it hasn’t already), those will be the questions that matter most to you. You won’t be counting the bookings on the calendar, what number you hit on the New York Times list, or how many Twitter followers you have. Your most important consideration each day will become, “Am I making a difference?”
But here’s the funny thing…
If you’re not bringing in at least a million or two dollars a year in your business – you’re probably not really making an impact.
And I’m sorry if that offends you. I’m just being real. Please allow me to explain why we’re using money as a measuring stick. Because that’s really all it is.
If you’re posting YouTube videos and/or writing blogs, but not really getting any traction, you’re probably struggling to get by. Maybe even working a day job to fund your work. How many people are you really reaching?
If you’re speaking 60 or 80 times a year, but you’re doing it for a fee less than $5,000 – you’re not in a position of great influence. You’re probably doing a lot of rubber chicken luncheons where the speaker is an afterthought, and mostly in front of small crowds in breakout rooms. You’re briefly in a few people’s consciousness, then you move on to the next program, and they go on with their life.
If you are writing amazing books, but they’re not bestsellers and don’t stay in print, they’re the tree falling in the forest that no one hears.
- You’re speaking regularly at high fees, in front of large audiences;
- Conferences and conventions are built around your appearance;
- You are a trusted advisor or consultant with the benchmark companies in your area of expertise;
- Reporters and producers are regularly calling for your opinion on current events;
- You’re connecting with your tribe, helping them achieve their goals, dreams and aspirations; and,
- You are touching thousands or even millions of people on a daily basis, through social media, your website, and learning resources.
When you give value, you are rewarded in multiples of that. You do the arithmetic. If you are really making a difference as a speaker, author, coach, consultant, turnaround expert, thought leader, etc. – that translates into at least a million dollars a year in revenues. That’s just the way the universe works.
I don’t say that to be judgmental or insulting, or mean to belittle the fact that you can help people even if you’re speaking for free to an audience of ten. You can.
What I’m saying is that when you’re bringing in large revenues, it tells you that you’ve created a big enough platform to truly make a difference to a lot of people – and you’re doing it from a position of authority and credibility.
And making that difference, creating that change – has to be the compelling, consuming, and all-encompassing reason you do the work you do. Full stop.
You have to know that what you do makes a difference. You must believe that your message has to get out, or you’ll explode. If that’s you, then TRIBAL is for you.
The ironic thing of all this of course, is that if you’re like me, you’d probably do it all for free.
But because of the way the laws of prosperity work, you end up making millions of dollars. You’ll get the prime spots on convention programs, repeat bookings soar, you spin off meaty consulting projects, and develop a library of books, videos, audios and other resources that generate passive residual income 24/7.
If you’re not there yet, but believe you should be, then this Boot Camp is your opportunity to learn how to build a multi-million dollar practice and influence millions around the world.
Finally, let me tell you why I’m conducting TRIBAL, and why I want you to make a lot of money and become successful. We’ve talked a lot about co-creating the universe, making a difference and making the world a better place. I’m all in for that.
But I don’t want you (or anyone else) to come to the event because your main motivation is some abstract greater good.
I want you there because you have to be there. You have brilliance yet untapped, genius yet unleashed, and a message you have to deliver to the world.
If that’s you – welcome to TRIBAL. We’re going to do amazing things together!
Who’s this Guy?
He’s a high school dropout, who became a bestselling author in 25 languages…
He went from a jail cell as a teen, to inspiring millions around the world.
His name is Randy Gage and he believes. He believes you were born to be rich, people want to be inspired, and conventions should rock. He believes books are magic, blogs can change the world, and a keynote speech can change someone’s life forever. He believes boring is criminal, risky is the new safe, and mediocrity is a sin. He believes in his work, because he believes the world is only improved by people who do.
Randy’s made millions of dollars as a speaker, coach, author and consultant. He has reached the preeminent level of positioning and success in his market niches. And he has personally coached some of the highest achievers in those professions to hone their message, connect with their own tribes and create lucrative streams of monetization.
Randy is a thought-provoking critical thinker who will make you approach your mission in a whole new way. And he’s uniquely qualified, probably better than anyone else on earth, to lead the TRIBAL event. Randy doesn’t do book reports or abstract theories. At the Boot Camp, he’ll reveal his real-world examples and case studies of exactly how he has achieved his extraordinary results.
When he’s not prowling the podium or locked in his lonely writer’s garret, you’ll probably find him reading, binging on Sci-Fi, or playing 3rd base for a softball team somewhere.
What’s the Investment?
We’ve worked hard on this decision. Wanting to make it workable for the serious people who want to attend. And at the same time, screen out the posers and tire kickers. Randy is usually speaking to convention centers with thousands in the audience. So he relishes the opportunity to do smaller groups with serious interaction like this. And it’s important that the group is suitable size for great networking, collaboration, etc., but not too large for Hot Seats and audience participation. So we’ve set the investment price at only $10,000 per person.
Your investment includes:
– Attending the entire event;
– All handouts and working materials;
– Continental breakfasts;
– Morning and afternoon refreshments;
– Networking luncheons;
– A complete, unedited audio album of the program; and,
– One-year membership into Randy’s Breakthrough U
This is an extraordinary bargain for you. Simply the networking alone with the players you’ll find at TRIBAL would be worth the investment. The workbook will keep providing value to you for years. Approximately one month after the live event, you’ll receive a complete audio album of the event, recorded live and unedited. This way you can experience the ongoing value for years.
And your complimentary membership in Randy’s Breakthrough U Coaching program will help you implement everything you learn at TRIBAL, and provide ongoing guidance on how to best apply it. This program includes a monthly brief about influence from Randy, and a live, interactive monthly webinar. So you have the opportunity for Q&A and other feedback. And you’ll also receive four personal email consultations with Randy. That’s a complete year of personal coaching after the event, to help you achieve the maximum results. (This alone is a $7,000 value!)
One of the most rewarding and beneficial elements of an event like this is the networking and brainstorming you get to conduct with the other attendees. For the crowd we’ll have here, that alone would be worth your entire investment. You are responsible for your own dinners, lodging and any travel to and from the event.
But above everything else, your best return on investment might come from the workbook you receive at the event! This is packed with actual samples of sales letters, brochures, book proposals, recommended resources, social media promo cards, etc. that Randy has used successfully. This is a priceless treasure trove of authentic case studies, marketing materials and templates you’ll be using for many years to come.
Remote Learning Program…
If you can’t attend the live event for any reason and would like to participate from your home or office, select the Remote Learning Program. You’ll receive a complete audio recording of the event, unedited, exactly as it took place, and the handouts and workbook.
This option also includes the one-year follow up membership in Randy’s Breakthrough U Coaching Program, so you’ll receive the monthly Briefs, live monthly webinars, and the four electronic consultations. You can experience the Remote Learning Program for only $4,000.
The $1 Million Dollar Guarantee…
It’s a simple equation. Invest $10,000 plus your expenses to get there, to learn how to leverage it into at least a cool million. If you don’t see it happening, get your refund and go home. There’s no catch, hidden rules, or fine print. The decision is yours and yours alone.
If you select the Remote Learning Option, you also have the $1 million guarantee. Once you receive the audio albums and materials, “test drive” them for 60 days. If you’re not 100% convinced that you can generate at least $1 million dollars in additional revenue from what you’re learning, simply return the set and get an unconditional refund. Like the live event, there is no catch or fine print. The decision is yours and yours alone.
To apply, please email Lornette (@) randygage.com, a Word document of 800 words or less – and tell us what good you would do with what you will learn at TRIBAL. If selected, you’ll receive full attendance, breakfast, refreshments and lunches, handouts and workbook. You’ll be responsible for your dinners, hotel and any travel. These scholarships are awarded solely at Randy’s discretion. He will choose the people he believes will make the best impact on the planet with what he teaches them.
“I am obsessed with Randy & his brilliant, funny, and sarcastic way of sharing his knowledge and I am so thankful (to myself) that I took advantage of this opportunity.”
Clear & Precise book concept – Done
Cash Flow opportunities – Done
Create sales letter – Done
Define my coaching programs – Done
Learn to write kick-ass copywriting – Done
Got professional, high-end feedback – Done
“Two days “stacked” with priceless information to take your brand and product so that it becomes a medium of impact, influence, and residual income.
“Surrounded myself with successful and like-minded people, led by a monster Jedi called Randy Gage. It was time, money and effort well spent. Loved every minute. Will be there in 2019 to share the results created this year!”
“If you are tired of basic, unspecific, and bullshit approaches to sales, coaching programs and writing a kickass copy, then you’ll find TRIBAL one of those mind-blowing events that won’t let you sleep at night. I have never, ever got this many bulletproof ideas how to monetize my work…ever.
“Randy challenges you to think about things you have never thought of before and what’s even more important…he shows you that there is a way to succeed in any industry at any age if you’re pushing yourself over the edge of what you think it’s possible. I’ve never thought of myself as a book author, world-class coach and a badass boss girl. But now I know I can do it and that I have all the tools.”
“Businesses are the people that can form them, and businesses grow because of the people behind them. For just that reason, TRIBAL was worth it for me. However, on top of the network, you learn valuable skills and info that you can directly turn into cash, so I am definitely looking forward to the next event.”
“I subscribed to every single list any marketer had out there. I spent hours, days, weeks deconstructing their copy and analyzing it to further my knowledge.
“After three years, I got really good at it and made hundreds of thousands of dollars out of all that learning, and having tons of trial and error.
“Now, today, at TRIBAL, we started the process with Randy to learn how to create good copy for sales letters. He said ‘By the end of this session, you will be experts on creating sales letters and you will make tons of money with that skill.’
“I must admit I said to myself, ‘It took me three years to get proficient in this sport. Ok, It was without guidance, without knowing what was right or wrong, but still… I think, maybe, I could have done it faster, like in one year with a proper mentor… But three hours? Mmmmm, C’mon.’
“Well, he fucking did it. Like, really did it. The way and order Randy conducted the exercises, warmed up our writing with proper stages, corrected our path on the spot, suggested some clever but crucial things individually and continued with different exercises to get us sharper…. WORKED!
“There are people in this event who had NEVER even came close to writing a single sentence of copy for a sales anything. It was amazing. Three hours later, everybody, every single one of us had a killer sales letter. I mean, KILLER!!!
“Damn, I’ve seen a million of those, but the ones I heard today, were top notch, professional stuff. Stuff I would like to analyze, and learn from.
“It took me three years! And this guy managed to get the best of everybody in three fucking hours. Three!!!!!
“If tomorrow’s session, we just sit there and watch movies to relax, it will be fine. This event already blew my mind beyond expectation…
“This is the first event in my life (and I’ve been to a looooot), where I have to run to the bathroom and run back, to avoid missing something! Like, literally, running! Actually I ran so fast back, that I slammed with Brandon… He was running out! #TribalEvent … Bladder killer!!!
Can I bring my spouse or business partner with me to the event?
How should I schedule my travel plans for the event?
The event will start on Thursday, March 19th and run day and night through Sunday, March 22nd. You need to arrive on Wednesday, March 18th. Schedule your departure on Monday, March 23rd. (Or stay over a couple extra days for brainstorming how you’re going to apply all the new strategies you learn at the event.)
Is this a good program for public speakers?
Are there budget hotels nearby the host hotel?
If I’m an author, will I benefit from the program?
Or possibility number two…
You’re still here because you have a message to tell or a movement to lead – and you know this event can unlock the process for how you do it in an epic way. So don’t wait. The spaces are limited. Once they’re gone, they’re way gone.
If cash flow is an issue, choose the one-year payment plan. And remember, you have no risk in this. Come to the event. Sit through the first day and a half. If you don’t see how you can actually apply what you’ve learned thus far and bring in at least $1 million in revenues, keep your workbook and go home with a complete refund. You have nothing to lose and one million dollars to gain.
There’s really nothing more to say. We’re not interested to “sell” you. You know if the event is right for you. And if it is, lock in your spot now.
Spaces are limited. You have nothing to lose, because it’s backed by the unconditional, $1 million dollar satisfaction guarantee. So please don’t miss this opportunity. Lock in your spot today.